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Back to the exampleFor agencies selling to Main Street
Leadwick finds the owner of US local businesses, researches each one, and drafts a first email built on a real detail. You review it and send it from your own inbox.
$49/month for 100 researched prospects. US only.
You can build the site, run the ads, set up the automations. But the owner never sees your email, and when the last project ends, the pipeline goes quiet.
Calls go to voicemail. Emails get nothing. You can't get a hold of anybody who actually makes the decision.
Half the addresses you find are generic inboxes nobody reads, so even a good pitch never reaches the owner.
Reviews? Their website? Their ads? Without a clear way to research a business, every email ends up sounding like a template.
It's boring, manual and repetitive. Twenty minutes per business, five businesses in, and you stop.
A client wraps up and there's nothing lined up behind it. Zero pipeline, again.
Leadwick does the digging. You stay in charge of what gets sent.
Pick your service, the business types you serve (dentists, roofers, salons) and the US cities or areas you want to work.
Leadwick finds the person who runs each business and their direct contact, instead of a front-desk or info@ address.
For each prospect you get a short brief: a real, current detail like a missing booking page, a slow site or a pattern in their reviews.
Leadwick writes a first email built on that detail. Edit it, copy it, and send it yourself so it reads like you and comes from you.
Because you did. Leadwick just does it faster.
Leadwick looks for the decision-maker at each local business and their direct contact, and flags when only a generic inbox is available.
Each prospect comes with research notes pulled from their site, listings and reviews, so you know what's broken before you reach out.
Drafts open with a specific detail about their business and tie it to what you offer. No mass templates, no fake flattery.
Leadwick drafts, you send. One-to-one emails from your own address avoid the bulk-sender look that gets templates ignored.
Covers any type of local business in the US, the dentists, contractors and salons that enterprise contact databases barely track.
100 researched prospects a month gives you a steady stream to work through, so a wrapped project doesn't mean starting from zero.
Delivery is ready, but you need your first few paying clients and don't have a network to lean on.
You sell to dentists, contractors, salons and other local owners, and you do your own sales.
Referrals dried up and you need conversations started this month, not someday.
Not a fit if: You sell to enterprise or tech companies, or outside the US; You want a tool that blasts thousands of emails automatically.
Data tools give you names. Manual digging gives you context, slowly. Leadwick gives you both.
| Criteria | Leadwick | Apollo / ZoomInfo | Manual Google + LinkedIn |
|---|---|---|---|
| Strong coverage of local small business owners | Yes | Partly | Partly |
| Researches each business for you | Yes | No | No |
| Writes a first email around a real detail | Yes | No | You write it |
| Time per prospect | A few minutes to review | Fast lookup, no research | 20–30 minutes |
| Priced for a 1–5 person agency | Yes | Partly | Free, but costs hours |
Try a handful of researched prospects free, then get 100 a month for less than a single hour of SDR time.
See what researched outreach looks like on your own target market.
Free
A steady stream of researched prospects for a 1–5 person agency.
$49/ month
Covers US local businesses of any type. Leadwick drafts emails; you send them.
No. Leadwick finds the contact, researches the business and drafts the email. You review it, edit if you want, and send it from your own inbox. That keeps the message in your voice and keeps you in control of what goes out under your name.
US only for now, and any type of local business: dental offices, contractors, salons, HVAC, restaurants, gyms and so on. If you sell outside the US, Leadwick isn't a fit yet.
Those tools are built around enterprise and tech contacts and tend to be thin on local owners. They also stop at the contact. Leadwick focuses on Main Street businesses and adds the research and a drafted first email for each one.
It's built for exactly that stage. One closed client is typically worth $1,000 or more to a small agency, which covers well over a year. You can also try a few researched prospects free before paying anything.
It tells you. Rather than quietly handing you an info@ address, the prospect is marked so you can decide whether to call, visit, or skip it.
Leadwick doesn't send anything, so there's no bulk sending from your domain. You're sending individual, specific emails from your own inbox at your own pace.
There's nothing to install or connect. Describe what you sell, choose business types and areas, and Leadwick starts building your prospect list.
Leadwick finds the owner, does the research and drafts the first email. You hit send and book the meeting.