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For solo business owners

Find the holes in your big decision before you commit

Callwise is an AI sounding board built to disagree with you. It learns your numbers, argues the other side, and ends with a written decision memo.

$39/month after the trial. Cancel anytime.

The work isn't the hard part. Deciding alone is.

When you run the business solo, every big call lands on you. There's nobody with the context to tell you what you're missing.

“I've gone back and forth on selling for six months and I'm no closer.”
You rerun the same arguments in your head at 2am. The offer sits there. Nothing gets decided, so you lose time and leverage.
“My wife says do whatever makes you happy. I need someone to poke holes in it.”
The people who care about you don't know the numbers and don't want to add stress. Support is nice, but it isn't scrutiny.
“Should I stick with it, pivot, or cut my losses before I burn more savings?”
Every month you wait costs real money. Quitting too early costs too. Without a clear way to weigh it, you stall.
“I raised prices on a gut feeling, lost two clients, and stopped trusting myself.”
One bad call made on adrenaline makes every future call feel riskier. Now even small decisions feel heavy.

From going in circles to a decision you can stand behind

One session per decision. Most owners get through a big call in under an hour.

  1. 1

    Describe the call you're stuck on

    Sell, hire, raise prices, pivot or shut down. Say what you're leaning toward and why, in your own words.

  2. 2

    Add the numbers that matter

    Revenue, margin, your take-home, cash runway, the offer on the table. Callwise keeps them, so you don't repeat yourself next time.

  3. 3

    Get challenged, step by step

    It walks you through the downside, reversibility and the numbers, and argues the side you're avoiding. It asks the questions a sharp partner would.

  4. 4

    Leave with a written decision memo

    Your decision, the reasons for it, the risks you accepted, and what would make you change course. You can reread it when doubt creeps back.

A business partner that doesn't just nod along

Callwise is AI, and it says so. Unlike a general chatbot, it's built to push back.

It argues the other side so you don't have to

Tell Callwise you're leaning toward selling and it builds the strongest case for keeping the business. It doesn't drop that case until you've answered it.

It remembers your business between sessions

Your revenue, margins, team, clients and past decisions stay in one profile. Every new call starts from your real situation, not a blank chat.

Every call gets the same tough walkthrough

Downside, reversibility, the numbers, and what you'd need to see to change course. The same four checks for every decision, so nothing obvious slips past.

You leave with a decision memo, not a chat log

Each session ends with a one-page memo: what you decided, why, the risks you accepted, and the signal that would make you reconsider.

Built for owners who decide alone

Callwise is for you if

  • You're weighing whether to sell

    You have an offer, or you're wondering what the business is worth to you versus to a buyer.

  • You're stuck on stick, pivot or quit

    Savings are going in, results are mixed, and you need a clear way to weigh the next six months.

  • You're about to raise prices or hire

    Calls that are hard to undo and easy to get wrong when you make them on gut and adrenaline.

  • You have no partner, co-founder or board

    You run a shop, trade, agency or local service roughly solo, and nobody else knows the numbers.

It's not for you if

  • You want something to agree with you. Callwise is built to disagree.
  • You need legal, tax or valuation advice. Talk to a professional for that.
  • You already have partners or a board who challenge your decisions well.

Why not just ask ChatGPT or book a coach?

Both have their place. Neither is built to stress-test one specific decision this week.

CriteriaCallwiseChatGPTBusiness coach
Pushes back on what you lean towardYesNoPartly
Remembers your business between sessionsYesPartlyYes
Available the day you need to decideYesYesOften days to book
Same structured walkthrough every callYesNoPartly
Ends with a written decision memoYesNoPartly
Cost$39/monthFree–$20/month$200–500/session

One plan. Less than a single coaching session.

Every plan includes unlimited decisions, full walkthroughs and decision memos. Try it free for 14 days.

Recommended

Monthly

Everything included. Pay month to month and cancel anytime.

$39/ month

  • 14-day free trial
  • Unlimited decision sessions
  • Four-check walkthrough on every call
  • Written decision memo for each call
  • Business profile that remembers your numbers
  • Encrypted, never used to train models

Annual

The same plan, with two months free for paying yearly.

$390/ year

  • 14-day free trial
  • Everything in Monthly
  • Two months free versus monthly
  • Delete all your data anytime

14-day free trial on both plans. Cancel anytime.

Questions owners ask

Is there a real person on the other end?

No. Callwise is AI, and we'd rather say so plainly. It's designed specifically to challenge your reasoning, not to replace a lawyer, accountant or broker. For a sale, you'll still want professionals on the deal itself.

How is this different from just using ChatGPT?

General chatbots tend to agree with whatever you lean toward and forget your business between chats. Callwise keeps a profile of your numbers, argues the opposite side on purpose, runs every call through the same four checks, and ends with a written decision memo.

What happens to the numbers I share?

Your data is encrypted, never used to train AI models, and you can delete everything, including your profile and every memo, at any time.

Will it tell me what to do?

No. It makes sure you've looked at the downside, the reversibility and the numbers, and that you've answered the strongest counter-argument. The decision stays yours. The memo records why you made it.

How long does setup take?

About 10 minutes to describe your business and add the key numbers. After that, each new decision starts from what Callwise already knows.

Is $39 a month worth it if I only make a few big calls a year?

If it helps you avoid one bad pricing change or sell at the right number, it pays for itself many times over. Most owners also bring smaller monthly calls: a client to fire, a quote to raise. The 14-day trial lets you test it on a real decision first.

Stop going in circles. Make the call with someone pushing back.

Bring the decision you've been putting off. Leave with a memo you can stand behind.

Callwise is almost ready

We're opening early access in small batches. Leave your email and we'll send your invite, along with your 14-day free trial.