Example page made by Ghostlaunch. This product doesn't exist yet.
Back to the examplePre-launch ad check for Meta
Paste your Facebook or Instagram ad copy, upload the creative and add your landing page. Passably highlights the risky elements and the policy each one likely trips.
No ad account connection. Paste or upload your ad.
Meta's automated review can reject a creative that ran profitably for months. Then you're left guessing, resubmitting, and hoping the account survives.
The same creative ran for months and gave great results. Now it's rejected, and the notice doesn't say which word or image caused it.
A candle flagged as explosives. A moisturizer read as a medical claim. You know it's wrong, but the Request Review button gives you no way to explain.
Ads run for a week, maybe less, before they're removed. Every relaunch resets learning and your ROAS takes the hit.
Each failed resubmit adds to your account's history. One more rejection might be the one that restricts the whole account.
Your best ad is off, the appeal is in a queue, and you're burning sales while you wait for a canned reply.
No pixel, no app install, no ad account access. You bring the ad, Passably reads it the way a strict reviewer would.
Primary text, headline, description, and the image itself. Passably reads the text baked into your images too.
Claims on the page you link to can get an ad rejected. Passably scans the page alongside the ad.
Each risky element is highlighted with the policy area it likely trips and a safer way to phrase it.
When a rejection looks like a bot error, Passably drafts an appeal that cites the policy and explains why your ad complies.
Built for sellers who need to know exactly what to change, not read the Advertising Standards top to bottom.
Passably marks the specific phrase, claim or image text that carries risk, so you change one line instead of rewriting the whole ad.
Each warning names the Meta advertising policy it relates to and why your wording might match it, in plain language.
Words on packaging, overlays and before/after graphics get read and checked, not just the caption you typed.
Claims on your product page are reviewed too, because a clean ad can still be rejected for what it links to.
Instead of a one-click Request Review, get a drafted appeal that cites the policy and explains why the flag is a false positive.
Enforcement shifts. Run a creative that worked last quarter through Passably before you put it back in rotation.
Passably is for you if
You run a Shopify or DTC store
You manage your own Facebook and Instagram ads and your revenue depends on them staying live.
You sell in a gray-zone niche
Supplements, skincare, vapes, knives, candles, outdoor gear: products that get misread by automated review.
Your winners keep getting pulled
Creatives that used to pass are now rejected, and you want to know why before relaunching.
You don't have an agency on call
You need a clear answer on what to fix, not a $1k+/month retainer.
Passably isn't for you if
Most sellers either tweak random words and resubmit, or pay someone else to guess. Here's how Passably compares.
| Criteria | Passably | Guess-and-resubmit | Agency media buyer |
|---|---|---|---|
| Check before you publish | Yes | No | Partly |
| Shows which element is likely flagged | Yes | No | Partly |
| Ties each flag to a policy | Yes | No | Partly |
| Drafts an appeal with an argument | Yes | No | Partly |
| Avoids blind resubmissions | Yes | No | Partly |
| Costs under $50 a month | Yes | Free, but costs sales days | $1k+/month |
Everything Passably does, on monthly or annual billing. Both start with a 7-day free trial.
Full pre-flight checks and appeal drafts, billed monthly.
$39/ month
Everything in Monthly, with two months free.
$390/ year
7-day free trial on both plans. Cancel anytime before it ends and you won't be charged.
No, and nobody honestly can. Meta's review is automated and inconsistent. Passably shows you which elements carry the most risk and why, so you can fix them before publishing instead of finding out after a rejection.
No. You paste your copy, upload the creative and add the landing page URL. Passably never logs into your ad account or Business Manager.
Request Review sends a one-click appeal with no explanation. Passably tells you what likely triggered the flag and drafts an appeal that cites the policy and argues why your ad complies. You send it yourself.
Enforcement changes over time, and the same ad can be reviewed again when you edit, duplicate or relaunch it. Passably checks old winners against current policy so you know what to adjust before they go back live.
Not yet. Passably covers Meta only: Facebook and Instagram ads, including copy, image text and the landing page.
$39 a month, or $390 a year. The 7-day free trial includes everything, and you can cancel before it ends without being charged.
It can flag wording and claims that commonly get these categories rejected and suggest safer phrasing. It won't help you advertise anything Meta prohibits outright.
Check your next ad in minutes and keep your best creatives running. 7-day free trial, no ad account connection.