Passably: a landing page for the Ad Policy Pre-Check idea

For online sellers whose ads keep getting rejected or accounts banned, even for ads that ran fine before. Checks creatives and copy against ad policies before launch and helps build an appeal when a rejection looks wrong.

Made by Ghostlaunch for an idea people keep asking for. The product doesn't exist yet.

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Passably landing page example for the Ad Policy Pre-Check idea, desktopPassably landing page example for the Ad Policy Pre-Check idea, phone

Why it's built this way

Headline

Know which word or image will get your ad flagged

People asking for a fix keep saying their ads are rejected and nobody tells them why. The headline promises the one thing missing: which word or image is the problem. It speaks to a seller who already knows what a flag feels like and wants to find it before the next launch.

Words it borrows from real posts:

  • “rejected one by one”
  • “as explosives”
  • “for months”

Sections, in order (11)

  1. Navigation: It keeps the page easy to scan, with a trial button always in reach for visitors who are already convinced.
  2. Hero: It states the promise, shows a sample check that flags a candle line as reading like explosives, and says no account connection is needed, to lower the risk of trying.
  3. Problem: It plays back what people wrote: winners rejected one by one, flags that make no sense, ads removed within a week, and fear the whole account will be shut down.
  4. How it works: It shows the check in four plain steps, so a seller can picture doing it before the next launch and knows where the appeal fits in.
  5. Features: Each feature answers a specific complaint, like not knowing which element caused a rejection or appeals that give no room to explain.
  6. Who it's for: It names who the test is for and who it isn't for, including people trying to push prohibited products, so the right sellers recognise themselves.
  7. Comparison: It sets the idea against what sellers do now: guessing and resubmitting, or paying someone else. That way the choice reads as practical, not abstract.
  8. Pricing: It shows both plans and repeats the trial terms, so the price is clear before anyone clicks.
  9. FAQ: It answers the doubts the posts raise, such as why an ad that ran for months is rejected now and whether restricted categories can be helped. It is honest that approval can't be guaranteed.
  10. Final call to action: It restates the promise in one line and repeats the trial button for visitors who read to the end.
  11. Footer: It sums up the product in one sentence so the page closes on what it does.

Price

  • Monthly: $39 a month
  • Annual: $390 a year

$39 a month is pitched below what a seller loses from a paused winner and far below an agency retainer. The annual plan at $390 costs the same as ten months, which tests whether people expect to need this for the long run.

Call to action

The button says Start 7-day free trial. After the click: Passably is almost ready

Start 7-day free trial asks for a small, low-risk step from sellers who are worried about their ads. The click opens a dialog saying Passably is almost ready, which is how Ghostlaunch measures real interest, because the product doesn't exist yet.

Look

Brand colour #E23D7A, the “technical” font pair, a dark theme.

The pink-red brand colour echoes a warning flag, which fits a tool that marks risky elements. The technical font pair and dark theme feel like an ad dashboard, which suits sellers who manage their own campaigns and want precise answers.

The demand behind it

Passably was built for a problem people keep posting about: Online sellers are seeing ads rejected or removed, often suddenly, even when the same creatives ran "for months just fine" and gave strong results. Some rejections look plainly wrong, like an automated flag calling a product explosives, and some ads are "rejected no matter what" despite completed verification. Others worry their ad accounts and businesses are being shut down, especially in restricted categories.

See all 9 posts for Ad Policy Pre-Check

Make one for your idea

Describe your idea and see who's asking for it. If you want, Ghostlaunch builds a page like this one and runs the 7-day test.

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