Landing page examples

A good landing page does one job: it gets a visitor who has the problem to take one action. It names the problem in the visitor's own words, says plainly what the product does about it, shows a price, and asks for one thing, like an email or a plan choice. Everything that doesn't help that action comes off the page.

A headline that names the problem, a short explanation of what the product does, a few lines that show you understand the visitor's situation, a price or plans, a call to action, and answers to the obvious questions. The examples here all follow that order, with small differences in emphasis.

Long enough to answer the questions a visitor has before acting, and no longer. For a new product that usually means a hero, the problem, how it works, the price and a short FAQ. The examples here run from about ten to twelve sections, most of them short.

Yes, especially when you're testing an idea. A sign-up with no price only shows curiosity. A click on a plan shows that someone considered paying that amount. Every example in this gallery shows two or three plans for exactly that reason.

Start from the words people use when they describe the problem, then build one page with a price and a single call to action, and send people who have the problem to it. Ghostlaunch builds that page for you from a description of your idea and runs a 7-day test.