Ordella: a landing page for the Message Orders Inbox idea

Every DM becomes a cake order your customer approved

People asking for a fix described orders settled across a chat, with details that shift and no clear record. The headline promises the one thing they lack: an order the customer has actually agreed to, built from the DM they already use. Ghostlaunch wrote it to test whether that promise pulls home bakers in.

Words it borrows from real posts:

• “moved twice”
• “pickup time”
• “the look”

1. Navigation: It gives quick jumps to how it works, features, pricing and FAQ, and keeps the early access button in view so a ready visitor can act at once.
2. Hero: It names the reader as a baker who takes orders in DMs. Its mock chat replays the photo that may change the flavor and the pickup that moved, which is the exact confusion people described.
3. Problem: It lists the pains in the baker's own voice, from guessing at a photo to retyping the same answers, so readers recognise their week before any solution is shown.
4. How it works: It shows three plain steps and repeats that nothing sends without approval, which answers the fear of losing the personal touch early.
5. Features: Each feature maps to one complaint: shifting details, no written yes, repeat questions and scattered bookings. Each one has a small mockup so the fix is concrete.
6. Who it's for: It says who this is for and who it is not for, so the test attracts bakers taking one-off orders through chat and filters out sellers it would not help.
7. Comparison: It takes on the free options a baker already uses and shows the gap: neither catches mid-chat changes or gets the customer's confirmation.
8. Pricing: It frames the cost against one ruined cake and explains what counts as an order, so the price feels tied to the real risk.
9. FAQ: It answers the doubts a careful baker would raise, like sounding like a bot, privacy, payments and what happens after the free orders.
10. Final call to action: It restates the core pain of the long thread and the wrong cake, then offers the same single button one last time.
11. Footer: It closes with a one-line summary of what Ordella does, so the idea is clear even to someone who skimmed.

• Free: Free
• Baker: $15 a month

A free plan for the first 10 orders lets a baker try it on real orders before paying. One paid tier at $15 a month keeps the choice simple for a one-person business. The page sets that price against the cost of one wrong cake.

The button says Get early access. After the click: Ordella is almost ready

Get early access is honest because Ordella does not exist yet. The click asks only for interest, and the dialog says the product is almost ready. That lets Ghostlaunch measure demand without taking money.

Brand colour #D9467A, the “friendly” font pair, a light theme.

A warm pink suits cakes and the home-baking world these people work in. The friendly font pair and light theme keep it personal rather than corporate, which matches the wish to handle messages without sounding like a bot.