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For home bakers who take orders in DMs

Every DM becomes a cake order your customer approved

Ordella reads your Instagram and WhatsApp chats, pulls out flavor, size, design, pickup and deposit, and drafts a summary for the customer to confirm. You approve every message first.

Free for your first 10 orders. Nothing sends without you.

Custom orders shouldn't live in a 60-message thread

The cake part you love. Rebuilding every order from scattered DMs is the part that leads to wrong cakes and no-shows.

“I couldn't tell if the photo meant change the flavor or just copy the look.”
A design photo lands mid-chat with no explanation, and the pickup time has already moved twice. You guess, and hope.
“I scroll back through 60 messages to figure out what we agreed.”
Flavor, size, price and pickup were settled on different days. Nothing is written down in one place, and the customer never confirmed it.
“I answer ‘how much for a 6 inch?’ 20 times a day.”
Prices, lead times, gluten-free, allergens. The same questions, typed out again between bakes.
“They ghost after I spend an hour quoting.”
Or they never send the deposit and still expect the cake on Saturday.
“I don't want to sound like a bot.”
Your customers order from you because it feels personal. Canned replies and order forms make it feel like a shop.

From messy chat to confirmed order in three steps

  1. 1

    Connect Instagram and WhatsApp

    Link your accounts and add your price list, flavors, lead times and allergen notes once.

  2. 2

    Review the order Ordella pulls out

    It reads the thread, builds the order and flags anything unclear, like a photo that might change the flavor or a pickup time that moved.

  3. 3

    Approve the summary and send it

    The customer gets a clear summary in the same chat and replies to confirm. Nothing goes out until you tap approve.

Built for custom cakes, not fixed menus

Ordella works on the conversation itself, so customers keep chatting the way they like and you keep a clean record.

Catch every mid-chat change before you bake

Ordella tracks each detail across the whole thread and marks what changed and when, so the latest pickup time and flavor are the ones on the order.

Get the order confirmed in writing, in the chat

Ordella drafts a short summary the customer can approve with a reply. No form to ignore, and you have their yes on record if anything goes wrong.

Answer repeat questions in your own voice

It learns from how you already write and drafts replies to prices, lead times and gluten-free questions. You read, tweak if you like, and send.

See every pickup and deposit in one place

Confirmed orders land on one board by pickup date, with deposit status, so you know what to bake this week and who still owes you.

Made for bakers who take custom orders in DMs

Ordella is for you if

  • You bake custom cakes from home

    Each order is one-off: a flavor, a size, a design photo and a pickup slot worked out with the customer.

  • Most orders come through Instagram or WhatsApp

    Customers prefer to chat, and order form links mostly get ignored.

  • You take roughly 5–40 custom orders a month

    Enough that details slip and repeat questions eat your evenings, not enough to hire help.

It's not a fit if

  • You sell a fixed menu or weekly drops. A storefront tool fits better.
  • Your orders come mainly through Facebook Messenger, email or phone.
  • You want replies sent automatically without reviewing them.

Why not just a notebook or an order form?

Both are free. Neither catches what changed in the chat or gets the customer's yes.

CriteriaOrdellaDMs + notebookOrder form link
Customers stay in the chat they preferYesYesNo
Catches changes made mid-conversationYesNoNo
Handles design photos and one-off detailsYesPartlyPartly
Customer confirms the order in writingYesNoPartly
Drafts answers to repeat questionsIn your voiceNoNo
No re-typing orders by handYesNoPartly

Try it on 10 real orders first

Cheaper than one ruined custom cake. Start free and only pay if it saves you the scrolling.

Free

Try Ordella on your next 10 real orders.

Free

  • 10 customer-approved orders
  • Instagram and WhatsApp
  • Order summaries from your chats
  • Change and photo flags
  • Repeat-question drafts
Recommended

Baker

For bakers taking custom orders every week.

$15/ month

  • Unlimited orders
  • Everything in Free
  • Pickup and deposit board
  • Replies drafted in your voice
  • Cancel anytime

An order counts once a customer approves its summary. Cancel anytime.

Questions bakers ask

Will Ordella message my customers on its own?

No. Every summary and reply is a draft. You read it, edit if you want, and tap approve before anything is sent.

Will it sound like a bot?

Drafts are based on how you already write in your chats, including your greetings and sign-offs. You can change any wording before sending.

Which apps does it work with?

Instagram DMs and WhatsApp to start. Facebook Messenger isn't supported yet.

Why not just send customers an order form?

Many customers skip the link and keep DMing, and design photos and changes don't fit a form. Ordella works from the chat itself, so customers don't have to do anything new.

Does it take deposits or payments?

No. It records the price and deposit you agreed in the chat and lets you mark the deposit as received, so you can see who still owes you.

What happens to my customers' messages?

Ordella reads your order chats only to build orders and draft replies for you. Your customers' details aren't sold or shared, and you can disconnect your accounts at any time.

How long does setup take?

Connect Instagram and WhatsApp, then add your price list, flavors, lead times and allergen notes. Most of it is copying what you already tell customers.

What happens after my 10 free orders?

You can move to Baker at $15/month for unlimited orders, or stop. Nothing is charged automatically.

No more wrong cakes from a 60-message thread

Let Ordella pull the order from the chat and get your customer's yes, while you get back to baking.

Ordella is almost ready

We're opening early access to home bakers in small batches. Leave your email and we'll let you know when your spot is ready, with your 10 free orders included.