Payscript: a landing page for the Raise and Offer Prep Coach idea

Don't get lowballed again at your next appraisal

It repeats the fear one post named outright: being lowballed again at the next appraisal. Many posts point to a review date coming up, so the headline speaks to that moment. It leads with a result people want to avoid, which is easier to recognise than a list of features. Ghostlaunch wrote it to test whether that worry brings people to click.

Words it borrows from real posts:

• “get lowballed again”
• “Accept or negotiate”
• “don't know how to start”
• “after 6 months in a startup”

1. Navigation: It lets a cautious visitor jump to how it works, pricing or the FAQ before committing, and keeps one early-access button in view.
2. Hero: It names the appraisal fear, promises one number plus words to say, and shows a sample plan so people asking what to ask for can see the answer's shape.
3. Problem: It plays back what people said: not knowing how to start, past lowballs, and folding at the first objection, so readers feel understood before any pitch.
4. How it works: It turns the vague worry of how to prepare into four plain steps and a time estimate, which matters to people whose review is close.
5. Features: Each feature answers a post: a single number for those unsure what to ask, an opener for those stuck on starting, and promotion pay for team lead questions.
6. Who it's for: It names the four situations from the posts, including verbal offers and early tenure, and says plainly who it is not for, like people outside the US.
7. Comparison: It answers the obvious question of why pay when free salary sites and chat tools exist, by showing what those leave out: one sourced number and pushback replies.
8. Pricing: It explains a one-time price by pointing out that a raise talk happens about once a year, and repeats the US-only limit so no one is misled.
9. FAQ: It handles doubts people raised, like whether asking after six months is normal, and adds honest answers on data source, privacy and no guaranteed raise.
10. Final call to action: It restates the promise of a number and words, and ties the action to timing: prepare before the appraisal, not after.
11. Footer: It closes with a one-line summary of what the product does, so the page ends on the same clear promise.

• Market check: Free
• Raise plan: $29 once

A free market check lets people asking whether they are underpaid see where they stand at no cost. The $29 one-time plan matches a talk that happens about once a year, so there is no subscription. Ghostlaunch uses the split to see whether people will pay for the number and script, not just look.

The button says Get my raise plan. After the click: Payscript is almost ready

Get my raise plan names the thing people asked for: a way to prepare for their raise talk. It is personal and concrete. Since the product does not exist yet, the click opens a dialog saying it is almost ready. That measures real intent without taking money.

Brand colour #D9A21B, the “sturdy” font pair, a light theme.

The gold brand colour hints at pay and value without looking flashy. The sturdy font pair feels steady and serious, which suits a nervous conversation about money. The light theme keeps the page calm and readable, like a one-page sheet you would print and read the night before.