

Why it's built this way
Headline
Get paid on time without writing awkward follow-ups
People said the reminder itself is not the hard part. Writing it to someone who still buys from them is. So the headline promises payment and removes the awkward follow-up. It names the outcome they want and the chore they dread in one plain line, with no product jargon.
Words it borrows from real posts:
- “quietly the worst-paying part of the job”
- “every reminder feels like a small gamble”
- “keeps changing payment dates”
- “pay late in multiple pieces”
Sections, in order (11)
- Navigation: It lets a careful visitor jump to how it works, features, pricing or the FAQ, and keeps the trial button in reach from the top of the page.
- Hero: It states the promise, names who it is for, and shows a sample table of moved dates and half payments, so people asking for a fix see their own situation.
- Problem: It plays back the pains people described, like moving dates, piecemeal payments and reminders that feel like a gamble, so visitors feel understood before any pitch.
- How it works: Three short steps show the setup is small and fits tools people already use, which answers the worry that this is one more chore.
- Features: Each feature maps to a described pain: tone per client, promised dates quoted back, partial balances tracked, and reminders that stop once paid.
- Who it's for: It names who this suits and who it does not, so repeat-client freelancers recognise themselves and others can leave without signing up.
- Comparison: It answers the obvious objection that free reminders and manual emails already exist, and shows where they fall short with clients you want to keep.
- Pricing: It shows one plan with every feature, so the only choice is monthly or yearly, and repeats the free trial and cancel-anytime terms.
- FAQ: It handles the doubts that stop a click: why pay, which tools, whether clients can tell, data use, setup time, and what happens after the trial.
- Final call to action: It restates the core promise, getting paid and keeping the client, and gives one more chance to start the trial after reading.
- Footer: It closes with a one-line summary of what the product is and who it is for.
Price
- Monthly: $15 a month
- Yearly: $144 a year
$15 a month is small next to one overdue invoice, which the FAQ points out. The yearly plan at $144 works out cheaper per month for people who invoice steadily. Both plans include every feature, so nobody has to decide which tier fits.
Call to action
The button says Start 14-day free trial. After the click: Nudgely is almost ready
Start 14-day free trial tells the visitor exactly what happens next, and the trial lowers the risk of trying. Because Ghostlaunch built this page to test the idea and the product does not exist yet, the click opens a dialog that says it is almost ready. The click measures real intent.
Look
Brand colour #C8325F, the “friendly” font pair, a light theme.
The deep rose brand colour feels warm but serious, which matches the firm-but-polite tone. The friendly font pair keeps money talk from feeling cold. A light theme reads like a calm business tool for people already stressed about getting paid.
The demand behind it
Nudgely was built for a problem people keep posting about: Small businesses and freelancers are left waiting on overdue invoices, which one person calls quietly the worst-paying part of the job. The hard part is often not sending a reminder but that the late payer is still a customer, so each reminder feels like a small gamble. Others describe customers who keep changing payment dates or pay late in multiple pieces, even after boundaries are set.
“Late invoices are quietly the worst-paying part of the job”
r/smallbusiness · 29 Sep 2026 · Read it on Reddit (Late invoices are quietly the worst-paying part of the job) “Why is stealing from freelancers legal”
r/freelance · 11 Sep 2026 · Read it on Reddit (Why is stealing from freelancers legal)
Make one for your idea
Describe your idea and see who's asking for it. If you want, Ghostlaunch builds a page like this one and runs the 7-day test.
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